The Man Your Man Could Smell Like… Using Video to Raise your Visibility

Unless you’ve been on Mars or are a complete technophobe, you’ll have seen the hilarious viral video for Old Spice – The Man Your Man Could Smell Like and the latest version. Watch the original here – it has had more than 35 MILLION views as I write.

The Man Your Man Could Smell Like...

The Man Your Man Could Smell Like Old Spice

This tongue-in-cheek clip is an hilarious poke at the retro vibe of a ‘man’s man’ and as such appeals to both my generation who remember the original Old Spice ads (“the mark of a man”) as well as younger YouTube viewers who love the cocky,faux irreverent machismo humour. Beautifully scripted and delivered with bang on precision by actor Isaiah Mustafa these ads are helping Old Spice shift product like nothing before. Creating demand, where before there was but a trickle. Clever, eh? And very compelling.

Which brings me spicely on to… how do you advertise yourself? Specifically in your professional life? What are you doing to make you and your business as compelling and engaging as the Old Spice character?Continue reading