Creating your own Boilerplate for life

Recently I joined a local business networking group. It’s a good way to get to know other local businesses and exchange a few referrals. It’s also a really good support group for developing your own business strategy. One of the things we all do at this group is give a 60 second review of our business. Some people call this an elevator speech. Previously I would normally make up my 60 seconds on the fly, as I’m quite happy to ad lib and sometimes the pressure results in a few amusing points that wouldn’t have come out in a totally prepared speech.

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Preparation

Do you have a big event coming up? Have you spent more time worrying about it than actually planning for it? Paul and Gina talk about two real life examples where clients have come to them with some major event that was looming up on them. They discuss how to work through the planning process and dealing with the situation if things don’t quite go to plan.