Recently I joined a local business networking group. It’s a good way to get to know other local businesses and exchange a few referrals. It’s also a really good support group for developing your own business strategy. One of the things we all do at this group is give a 60 second review of our business. Some people call this an elevator speech. Previously I would normally make up my 60 seconds on the fly, as I’m quite happy to ad lib and sometimes the pressure results in a few amusing points that wouldn’t have come out in a totally prepared speech.
Do you often compare yourself to others – then find your self-esteem plummeting? As Shakespeare himself said: ‘Comparisons are odious’. Why? Because there will always be someone taller, thinner, more beautiful and more successful than us.
The media has a lot to answer for – take a look at the insidious beauty industry and women’s magazines. When did you last pick up a glossy and feel good about yourself? Quite. Dove have successfully poked fun at the beauty industry in their brilliant ad campaigns. Check out this short video to see how the magazine designers airbrush models to death – to make them look ‘perfect’. It’s all Photoshop – in reality these models don’t ‘exist’.
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