Recently, I’ve been enjoying the amazing work of the Gregory Brothers.
They are a group of people that are clearly talented musicians and have developed a whole new way of creating songs.
Their website is called auto-tune the news. For those of you unfamiliar with this technology, I’ll give you a quick run through. In the old days, when a singer recorded a song they really needed to be pitch perfect. Then some technical genius created a way to fine-tune voices to make them sound better than they are – very common practice for the ‘just average’ singers out there. Cheryl Cole is a case in point! Listen to most of them live and you will know what I mean.
So now, in post production, the technical teams can actually adjust the pitch of the vocals to perfectly match what should have been sung. That’s called auto-tuning.
So without getting into the fact that a lot of singers today are made to sound better than they really are, let’s get back to the Gregory Brothers. They have taken this auto-tune system and put it to something that really shouldn’t need it. The news!
For an example you need to click the link to YouTube and watch the original news story. It’s a very serious incident as I’m sure everyone would agree.
Did you watch it? No? Ok I’ll wait for you, click the link above and then come back 🙂
Ok now you have watched it, now click the link below to see the auto tuned version.
There are two things that amaze me about this.
1. The enormous creative talent they must have to create this song
2. This one version of the song (and there are many!) has been viewed over 35million times!
They even hooked up with Antoine, the man in the video, and created an iTunes version of the song. The money raised from the song is split with them and Antoine’s family. They are using that money to put a deposit on a house and get out of the ‘projects’ (state or council accommodation).
Antoine says that dealing with the original crisis, it is in their families’ nature to dust themselves off and carry on. I admire that, a lot.
Thanks to that attitude he is now a global sensation and earning enough money to build a better life for his family.
Now whenever I feel a little low, I listen to that song, smile, dust myself off and carry on.