Recently I joined a local business networking group. It’s a good way to get to know other local businesses and exchange a few referrals. It’s also a really good support group for developing your own business strategy. One of the things we all do at this group is give a 60 second review of our business. Some people call this an elevator speech. Previously I would normally make up my 60 seconds on the fly, as I’m quite happy to ad lib and sometimes the pressure results in a few amusing points that wouldn’t have come out in a totally prepared speech.